Based in London

Gemma Pullen

Aspiring user experience designer with a huge passion for creative arts and science. Both of which I aim to share on this page :)

Gemma Pullen graduation photo

Currently studying Computer Science at Queen Mary University of London, working towards my MSc graduation in September 2026. Disclaimer: this image is AI-generated.

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Research

Machine Learning & Music

Classifying EDM Subgenres Using Spotify Audio Features

Investigates whether Spotify audio features can distinguish between closely related EDM subgenres including drum-and-bass, dubstep, garage, house, techno, and trance. Compares multinomial logistic regression and Support Vector Classification using stratified 10-fold cross-validation. The SVC model outperformed logistic regression with 65.5% accuracy, demonstrating that non-linear classifiers better capture the subtle differences between EDM genres.

Machine Learning Music Classification Spotify SVC
2026  ·  Queen Mary, University of London
Marketing & AI

Redefining Marketing in an AI-Driven World

Explores how generative AI tools like ChatGPT and Microsoft Copilot affect the creativity, strategic decision-making, and job satisfaction of marketing professionals, and the barriers that prevent effective adoption. Based on a qualitative case study of an international technology company, using semi-structured interviews with eight marketers.

Generative AI Marketing Job Satisfaction Creativity
2024/25  ·  University of Birmingham  ·  Dissertation
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Photography

I take photos on my Lumix Panasonic DMC-G3.

Mile End, London
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Mile End
Mile End
Mile End
Mile End
Mile End
Mile End
Mile End
Mile End
Mile End
Mehringdamm, Berlin
9 photos +
Berlin
Berlin
Berlin
Berlin
Berlin
Berlin
Berlin
Berlin
Berlin